Groupe Alain Crenn (Early)

I guided efforts to oversee all areas covering internal and external communications. I fostered a workplace culture that drove staff to excel by effectively influencing key stakeholders and motivating team members. I also built productive relationships with C-level executives and the media to demonstrate investment and economic and social impact.

Artea Communication

I managed the coordination of corporate affairs across large-scale events, media, public outlets, and internal communications. It was my job to forge productive relationships with senior administrators, department heads, and the media to provide timely and effective communications. I also guided efforts covering strategic media planning, press outreach, campaign events, and all written and multimedia communication pieces.

French Tour Guide in San Francisco

Selection of some realized projects

After studying Industrial Design, I worked for more than 6 years in the communication department of the Alain Crenn Group (Today Histoire & Patrimoine).

Then, I joined ARTEA Communication, a multidisciplinary communication agency. I stayed there for almost 5 years as a project manager but also Graphic Designer.

Since the end of 2015, I work as a freelance graphic designer or event organizer

SKILLS & ABILITIES

FULL SPECTRUM GRAPHIC DESIGN (DIGITAL AND PRINT)

Designed and realized company websites, Apps, and CRM. Packaging, booklets, flyers, posters, stands and descriptive marketing gifts. Created full-scope brand marketing (name, logo, environment) for overseas companies, associations and real estate projects in Morrocco and France.

PROMOTIONAL MARKETING

Executed media plans and strategies of promotional information and materials for local and international press, and various industry magazines. Cultivated and nurtured a rich public relations community: development of contacts, effectively relayed information to target market, and evaluated and analyzed impact of press campaign.

OPERATIONAL MARKETING

Assisted sales department by creating effective tools : data sheets, booklets, packaging, dedicated websites, point of sales advertising and merchandise staging : designed store environment and specific product displays.

Implemented and ran a 50 member VIP Rewards Club membership :

Analysed member’s potential targets and developed incentives, gifts, travel, and privileges.

EVENT-DRIVEN MARKETING

Event coordinator and promoter for : annual weekend historian literary event at Versailles; roman and actuallity literary event at Evreux; essayists and novelists event at Noisy-le-Roi.

Acted as liason between communities and new building investors (historic renovations) by keeping local residents abreast of developer’s projects and progress by way of press, phone outreach, local social events and open houses.

TECHNICAL PROFICIENCES

Print

Adobe Photoshop 95% 95%
Adobe Illustrator 95% 95%
Adobe InDesign 90% 90%

Web

WordPress 70% 70%
Squarespace 80% 80%
WebFlow 75% 75%
Adobe After Effects 70% 70%

Event

Microsoft Office 85% 85%
FileMaker 70% 70%
Keynote, Numbers, Pages 90% 90%
Adobe Dimension 55% 55%